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Group Brand / 集團(tuán)品牌
品牌創(chuàng)始人
鄭安政先生為安正時(shí)尚集團(tuán)創(chuàng)始人之一，身兼社會(huì)活動(dòng)家、慈善家、企業(yè)家；安正集團(tuán)秉承挖掘與復(fù)興幾千年華夏文明的歷史使命，始終如一地致力于中國(guó)奢侈品牌的新興，更致力于將中國(guó)文化藝術(shù)恒古魅力與現(xiàn)代文明融會(huì)貫通。安正是安正時(shí)尚集團(tuán)最新推出的高端男裝品牌，致力于滿足都市高端男士的時(shí)尚商務(wù)需求。自品牌創(chuàng)立以來，豐富的中國(guó)古代元素運(yùn)用是產(chǎn)品的亮點(diǎn)之一，設(shè)計(jì)團(tuán)隊(duì)用他們的大膽與創(chuàng)新，將中國(guó)底蘊(yùn)與西方藝術(shù)質(zhì)感完美結(jié)合運(yùn)用到安正男裝的設(shè)計(jì)中。
Mr. Zheng Anzheng, one of the starters of Anzheng Fashion Group, is a social activist, philanthropist, and entrepreneur. Inheriting the historical mission of exploring and revitalizing the thousand-year-long civilization of China, Anzheng Group has been consistently engaged in the innovation of luxury brand in China as well as combining the eternal charm of Chinese culture and arts with modern cultures. Anzheng, a high-end men's wear brand newly launched by Anzheng Fashion Group, is dedicated to meeting the fashion and commercial demand of high-end urban men. Ever since its establishment, the adoption of abundant elements in ancient China is the dominating feature. Our design team, with their boldness and innovation, skillfully combine the profound Chinese culture with the artistic quality in the west in the design of Anzheng men's wear.
Brand Concept / 品牌理念
文化理念
強(qiáng)調(diào)一種風(fēng)格，不是回歸某一年代，而是對(duì)文化更加深邃的領(lǐng)悟。傳遞這樣一種自信，找到一個(gè)適合的場(chǎng)合，都肩負(fù)著文化的最終回歸。品牌高瞻遠(yuǎn)矚，早就洞悉了未來時(shí)尚全球化的方向，品牌標(biāo)示更是以古老的印章繆篆向全世界宣布安正是屬于世界的
Stress of a certain style refers to a more profound understanding about its culture instead of returning to a certain era. Conveying confidence and finding a suitable location both shoulder the responsibility of cultural return. Looking far ahead, Anzheng has long ago discovered the globalization of world fashion. Its brand logo, with its seal made in Mou style script, also announces to the whole world that Anzheng belongs to the world.
設(shè)計(jì)理念
品牌不僅執(zhí)著于東方哲學(xué)的美學(xué)思想且深刻理解西方文化藝術(shù)的內(nèi)涵，將東方文明的氣韻與西方藝術(shù)手法自然融進(jìn)產(chǎn)品創(chuàng)作中，倡導(dǎo)"融匯中西、貫通古今"的設(shè)計(jì)理念
Persevering in studying the aesthetic ideology of oriental philosophy and understanding western culture and art, this brand naturally incorporates oriental civilization and western arts into its product design and insists on the design concept of "integrating western and eastern cultures and combining ancient and modern elements".